Jarda King is proud to announce the launch of Mission Neem! Mission Neem is dedicated to changing lives through Neem, GNFC’s Neem Project and a further 10% charitable donation towards women’s empowerment in North America. The neem tree is known as "The village pharmacy within India,” “The tree of the 21st century” (as dubbed by the United Nations); it grows wild and has been used for centuries in health, beauty, pet, agricultural and for numerous other applications.
The ancient history of India depicts the Neem plant central to everyday life. Neem grows throughout India and has recently experienced a viral sensation bringing it into mainstream society. A new question arose, how to source the millions of gallons of Neem needed. GNFC (Gujarat Narmada Fertilizer and Chemical Company - a company Jarda King is honored to call partner) launched The Neem Project, a socio-economic initiative that empowers families through the cultivation of neem seed. With over a quarter of billion Indians living in abject poverty (particularly dire in rural areas), GNFC was inspired to change the lives of the rural poor. GNFC chose the path of making a difference and helping hundreds of thousands of women. Through fair trade, entrepreneurship and empowerment, GNFC has given life changing opportunity. Jarda King is honored to join in this mission and extend it into North America.
Jarda King is Born
In 1962 Bhim Hans immigrated from India to the United States to pursue a Masters education in Engineering. He was a stranger in a strange land, missed home, and could find no products which connected him (no traditional food, spices or products in general). Without the internet, phone calls which needed to be booked in advance and very few immigrants, he felt further isolated. He found many others with similar experiences. Married in 1965, a son born in 1966 and now working for a large American corporation, he was thrilled to receive a parcel from home with so many product, he couldn’t find here. Rather than using those product, he took his young family and drove hundreds of miles to the University of Michigan and then the University of Wisconsin; where he gave these products to students who similarly left home. His desire to bring a provide that connection birthed Jarda King in 1969.
Bhim Hans pioneered many South Asian industries in the US, amongst these include: Gateway to India (top 10 Restaurant in Chicago for two years); Chat Bhandar (first snack and sweets shop in Chicago’s Little India area - Devon street); multiple retail Indian food and handicraft shops, and through Jarda King he introduced over 100 Indian brands in the United States including Baba Zarda, Kuber, Miraj, Supreme Henna, Arya, Manikchand, GOA, GOA Beer, Golden, Minar and Chaini Khaini.
To this day Jarda King is continues to grow its’ 3,000 customer base throughout the 50 States and Canada.